Privacy Policy

1. Who we are

Total Care OT is a pediatric occupational therapy practice based in Columbia, Missouri, operated by Sadera Braid, Licensed Occupational Therapist. We provide in-person and virtual therapy, parent coaching, and educational services to families in Central Missouri and beyond.

2. Information we collect

Information you provide directly

When you contact us, book an appointment, fill out a form, or enroll in a program, we may collect:

• Your name, email address, and phone number
• Your child's name, age, and developmental concerns
• Health and therapy history relevant to your child's care
• Payment information (processed securely through our payment processor)
• Any other information you choose to share with us

Information collected automatically

When you visit our website, we may automatically collect:

• IP address and general geographic location
• Browser type and device information
• Pages visited and time spent on the site
• Referring website or search terms

3. How we use your information

We use the information we collect to:

• Schedule and provide therapy sessions, coaching, and other services
• Respond to your inquiries and communicate about appointments
• Send appointment reminders and follow-up information
• Process payments for services
• Improve our website, services, and communications
• Comply with legal and regulatory obligations
• Send newsletters or educational content if you opt in

We will never sell, rent, or trade your personal information to third parties for marketing purposes.

4. Health information & HIPAA

As a healthcare provider, Total Care OT is subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) — including your child's health history, therapy records, and related information — is handled in accordance with our HIPAA Notice of Privacy Practices, provided separately at or before your first appointment.

HIPAA gives you important rights regarding your child's health information, including the right to access, amend, and request restrictions on how it is used and shared. For questions, contact us at sadera@totalcareot.com.

5. How we share your information

We do not sell or share your personal information with third parties for commercial purposes. We may share information only in the following limited circumstances:

• Service providers: Trusted third-party services (scheduling, email, payment) that process information on our behalf under contract.
• With your consent: We may share with other healthcare providers when you have given explicit permission.
• Legal requirements: We may disclose information if required by law, court order, or government authority.
• Mandatory reporting: As required by Missouri law, we must report suspected child abuse or neglect to appropriate authorities.

6. Cookies & website tracking

Our website uses cookies and similar technologies to improve your experience and understand how visitors use our site:

• Essential cookies: Required for the website to function properly.
• Analytics cookies: Help us understand visitor navigation (e.g., Google Analytics). Data is anonymized and aggregated.

You can control cookies through your browser settings. We do not use cookies to track you across third-party websites for advertising.

7. Data security

We use industry-standard security measures including SSL/TLS encryption, secure access-controlled systems, and limited internal access to personal information. No method of internet transmission is 100% secure — if you have concerns, please contact us.

8. Data retention

We retain your personal information as long as necessary to provide services and comply with legal obligations. Health records are retained per Missouri state law. You may request deletion of non-health personal information at any time, subject to legal retention requirements.

9. Children's privacy

Our website is directed at parents and guardians — not children. We do not knowingly collect personal information directly from children under 13. All information about a child in our care is collected from and with the consent of their parent or legal guardian. If you believe we have inadvertently collected information from a child without parental consent, please contact us immediately.

10. Your rights & choices

You have the right to:

• Access the personal information we hold about you
• Request corrections to inaccurate information
• Request deletion of your personal information (subject to legal requirements)
• Opt out of marketing emails at any time using the unsubscribe link
• Request that we limit how we use your information

To exercise any of these rights, contact us at sadera@totalcareot.com or 573-424-0868.

11. Third-party links

Our website may link to third-party sites (scheduling platform, Facebook, etc.). We are not responsible for their privacy practices and encourage you to review their policies before sharing personal information.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

13. Contact us

Questions, concerns, or requests regarding this Privacy Policy: